Privacy Policy

Effective date: October 30, 2026 · Last updated: October 30, 2026

This Privacy Policy explains how Amigos Iceland Tours ehf (“Amigos Iceland Tours,” “we,” “us”) collects, uses, and protects information when you visit amigosicelandtours.com (the “Site”) or contact us. By using the Site you agree to this Policy.

1. Information we collect

Information you give us

• Contact details you enter in forms, booking or quote requests, chat, email, text, or phone calls (for example name, email, phone number, address, and project or order details).
• Photos, files, or messages you choose to send us.
• Order, booking, and billing details needed to complete a purchase. Card numbers are entered directly with our payment processor and are not stored on our servers.

Information collected automatically

• Device and usage data such as IP address, browser type, pages viewed, referring page, and approximate location derived from IP.
• Cookies and similar technologies used to keep the Site working, remember preferences, and measure traffic.

2. How we use information

• To respond to inquiries, prepare quotes or estimates, schedule service, and provide what you request.
• To process payments, bookings, and orders, and to send related confirmations.
• To operate, secure, and improve the Site, including detecting fraud, spam, bots, and abuse.
• To send updates or offers where permitted by law. You can opt out at any time.
• To comply with legal obligations and enforce our Terms of Use.

We do not sell your personal information, and we do not share it for cross-context behavioral advertising in exchange for money.

3. Cookies, analytics, and advertising

We use only the cookies needed to run the Site. If we add analytics or advertising tools, we will update this Policy.

You can block or delete cookies in your browser settings. You can opt out of Google Analytics with the Google Analytics opt-out add-on and manage ad personalization at Google Ad Settings and in your Meta account settings. Where your browser sends a Global Privacy Control signal, we treat it as an opt-out of any sharing for targeted advertising.

4. How we share information

We share information only as needed to run our business:

• With service providers that host the Site, deliver email or text messages, process payments, or provide analytics, including Shopify, Vercel (website hosting and storage). They may use it only to provide services to us.
• With subcontractors, partners, or suppliers when needed to fulfill a job, order, or booking you requested.
• When required by law, subpoena, or to protect our rights, safety, or property, or that of others.
• In connection with a merger, sale, or transfer of the business, subject to this Policy.

5. Data retention and security

We keep personal information only as long as needed for the purposes above, including legal, tax, and warranty records. We use reasonable administrative, technical, and physical safeguards, including encrypted connections (HTTPS). No method of transmission or storage is 100% secure, and we cannot guarantee absolute security. If we learn of a data breach affecting you, we will notify you as required by applicable law.

6. Your choices and rights

• You may ask to access, correct, or delete the personal information we hold about you, and you may opt out of marketing emails or texts at any time.
• Residents of California and other U.S. states with consumer privacy laws may have additional rights, such as to know, delete, correct, and opt out of sale, sharing, or targeted advertising. We will honor these requests as required by law and will not discriminate against you for using them.
• Visitors from the EU, UK, or EEA (GDPR): Amigos Iceland Tours ehf, Reykjavík, Iceland, is the controller of your personal data. Iceland is part of the European Economic Area, and we follow the EU General Data Protection Regulation (GDPR) as applied in Iceland. We process personal data to perform a contract with you, with your consent, or for our legitimate interests in running and securing our business. You may request access, correction, deletion, restriction, portability, or object to processing, and you may lodge a complaint with the Icelandic Data Protection Authority (Persónuvernd) or your local data protection authority. Some of our service providers, such as our website host and payment platform, may process data in the United States or other countries outside the EEA; where they do, the transfer relies on safeguards recognized under the GDPR, such as the EU Standard Contractual Clauses or the EU-U.S. Data Privacy Framework.

To make a request, contact us using the details below. We may need to verify your identity before acting on it.

7. Children

The Site is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has given us information, contact us and we will delete it.

8. Third-party links

The Site may link to other websites, booking tools, maps, or social networks. We are not responsible for their content or privacy practices.

9. Changes to this Policy

We may update this Policy from time to time. The “Last updated” date above shows when it last changed. Continued use of the Site means you accept the updated Policy.

10. Contact us

Amigos Iceland Tours ehf
Kennitala 520126-2440 · Reykjavík, Iceland
Email: amigosicelandtours@gmail.com
Phone: +3547770783